CTV: The “walled” livingroomI’ve been writing and speaking about the upcoming cookie apocalypse for well over a year. In the meantime, walled gardens have been popping…Oct 26, 2021Oct 26, 2021
Shoppers are the Product TooShoppers are more than just buyers of products. Sometimes they ARE the product.Feb 3, 2021Feb 3, 2021
Supply: Get Serious About Biddable MediaProgrammatic is a big, hairy topic for the uninitiated. Today, we’re going to cover one of the most overlooked subjects within…Jan 29, 2021Jan 29, 2021
Supply: Get serious about biddable mediaProgrammatic is a big, hairy topic for the uninitiated. Today, we’re going to cover one of the most overlooked subjects within…Jan 26, 2021Jan 26, 2021
Offline Reporting is for ChumpsI talk to brands around the world every day. Big brands. Multibillion-dollar brands. Often it is in the context of some adtech or martech…Jan 14, 2021Jan 14, 2021
2021: The Year of Customer DataAnd so begins the time of year when we see, read, and hear that 2021 will be the year of [insert digital buzzword here].Jan 12, 2021Jan 12, 2021
Warning: Your campaign (process) is brokenIt is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.Feb 5, 2020Feb 5, 2020
How do I know if my digital marketing campaign worked?A beginners guide by an industry expert.Jan 29, 2020Jan 29, 2020
