Travis LuskCTV: The “walled” livingroomI’ve been writing and speaking about the upcoming cookie apocalypse for well over a year. In the meantime, walled gardens have been popping…4 min read·Oct 26, 2021----
Travis LuskShoppers are the Product TooShoppers are more than just buyers of products. Sometimes they ARE the product.9 min read·Feb 3, 2021----
Travis LuskSupply: Get Serious About Biddable MediaProgrammatic is a big, hairy topic for the uninitiated. Today, we’re going to cover one of the most overlooked subjects within…7 min read·Jan 29, 2021----
Travis LuskSupply: Get serious about biddable mediaProgrammatic is a big, hairy topic for the uninitiated. Today, we’re going to cover one of the most overlooked subjects within…7 min read·Jan 26, 2021----
Travis LuskOffline Reporting is for ChumpsI talk to brands around the world every day. Big brands. Multibillion-dollar brands. Often it is in the context of some adtech or martech…7 min read·Jan 14, 2021----
Travis Lusk2021: The Year of Customer DataAnd so begins the time of year when we see, read, and hear that 2021 will be the year of [insert digital buzzword here].8 min read·Jan 12, 2021----
Travis LuskWarning: Your campaign (process) is brokenIt is time to reset the campaign creation process and rebuild it from scratch. Here’s how to get started.11 min read·Feb 5, 2020----
Travis LuskHow do I know if my digital marketing campaign worked?A beginners guide by an industry expert.8 min read·Jan 29, 2020----
